{"initialAttributedText":{"text":"此文档为巨量星图平台功能指导，巨量星图平台以下简称平台\n \n*更新时间：2024.5.11\n*更新内容：新增二、3千川投放规则\n*更新时间：2024.5.11\n*更新内容：新增二、1确认投放规则\n*更新时间：2024.1.24\n*更新内容：新增视频支持推送巨量本地推平台\n*一、简介\n平台打通与巨量广告平台（效果广告&品牌广告)、巨量千川平台（含小店随心推）、巨量本地推平台、DOU+投前预审，巨量广告（效果广告&品牌广告）平台、巨量千川平台（含小店随心推）、巨量本地推平台达人视频素材一键推送通路，节省更多时间，提升视频生产到广告投放的效率，满足平台客户尝试整合营销玩法需求。\n*二、星图达人视频推送路径\n*1、确认投放规则\n*您可提前获取投放至巨量广告平台、巨量千川平台、巨量本地推平台、DOU+的视频素材审核结果（仅供参考），以便提升过审率。同时，平台支持直接将视频推送到巨量广告平台、巨量千川平台、巨量本地推平台。因此，请确认以下信息：\n* 启用「投放广告」后，达人上传的视频将经过巨量广告平台，巨量千川平台，巨量本地推平台、DOU+审核。多重审核有一定概率增加视频审核时长（注：如未勾选，将不会审核）；\n*请在确保任务基本信息中的「品牌/产品名称」，「所属行业」填写无误，「任务名称」需体现产品品牌；\n*补充投放信息中，需要填写广告账户ID，同时建议补充推广产品图片/链接，提高预审审核准确率；\n*视频内容中建议包含推广品牌名称；\n*视频实际用于巨量广告平台、巨量千川平台、巨量本地推平台、DOU+时，广告投放资质、整体创意需符合广告审核规范，相关资质可提前准备。\n* 当前视频不符合广告投放要求，您可以选择暂不确认并请达人修改视频后重新提交，也可以放弃巨量广告平台、巨量千川平台、巨量本地推平台、DOU+的广告投放直接确认视频；\n*2、创建订单时，启用“投放广告”\n支持客户在创建订单时，选择启用“投放广告”。启用后，达人制作的视频需要额外进行广告投放审核，审核通过后视频素材可选择推送至巨量广告平台（效果广告&品牌广告)、巨量千川平台（含小店随心推）或进行DOU+投放（最终审核结果以选择投放平台审核为准）。\n注意事项：\n*若客户选择了启用“投放广告”后，需达人接单时同意授权，授权后任务可继续进行，建议和达人前置沟通，确认达人同意授权后再启用“投放广告”。\n*请确保任务基本信息中的「品牌/产品名称」「所属行业」填写无误，「任务名称」需体现产品品牌，如涉及落地页组件使用，在「落地页」中需明确体现推广产品品牌；\n*投放至巨量本地推平台\n*推送巨量广告平台补充投放信息中，除填写广告账户ID外，建议补充推广产品图片/链接，提高预审审核准确率；\n*3、选择投放平台\n客户选择了启用“投放广告”后，支持单选或多选投放平台。勾选确认后，达人上传的视频将推送至对应审核流程，请根据实际投放诉求进行选择。如涉及限制投放行业，平台将在投放广告模块进行展示。\n*投放至巨量广告平台\n*投放效果广告（竞价广告）\n*投放品牌广告（内容服务/内容热推）\n*投放至巨量千川平台（含小店随心推）\n*投放DOU+\n*\n*4、视频广告审核\n若选择同步巨量广告平台（效果广告&品牌广告）、巨量千川平台（含小店随心推）、巨量本地推平台、DOU+，则达人上传视频后，需经过内容审核、巨量广告审核（效果广告&品牌广告）、巨量千川广告审核、巨量本地推平台广告审核、DOU+广告审核，客户在任务详情页中查看审核状态。\n1）内容审核通过，巨量广告审核（效果广告&品牌广告）/巨量千川（含小店随心推）/巨量本地推/DOU+审核中；\n*支持客户「确认发布」，同时视频将继续进行广告审核；\n*当客户「确认发布」后，若巨量广告/巨量千川（含小店随心推）/巨量本地推/DOU+广审审核通过则仍可推送，若审核未通过则无法推送，且不支持驳回视频修改，所以广告审核中时请谨慎选择「确认发布」\n2) 内容审核通过，巨量广告审核（效果广告&品牌广告）/巨量千川（含小店随心推）/巨量本地推/DOU+审核未通过；\n*内容审核通过，巨量广告/巨量千川（含小店随心推）/巨量本地推/DOU+审核未通过时，客户可选择请达人修改视频后重新提交，也可以放弃未通过的广告审核直接确认视频，将视频发布到抖音中，不影响已通过的广告预审推送至对应广告平台\n \n注意事项：\n*\n*5、将视频同步至更多巨量广告投放平台/巨量千川账号/巨量本地推平台\n当视频发布成功后，客户可在以下入口，将勾选过同步至“巨量广告投放平台”“巨量千川”且通过对应广告审核的视频，推送至更多账号中；\n* 路径1：我的任务→任务详情\n \n* 路径2：我的任务→任务详情→营销数据→投后数据报告\n \n*注意：若下单勾选多个广告预审时，其中一个广告预审不通过，不影响已通过的广告预审推送至对应广告平台\n*三、各推送平台ID获取方式\n*1、巨量广告平台ID获取方式\n \n \n*2、巨量千川广告账户ID获取方式\n \n \n*3、巨量本地推广告主ID获取方式\n* \n*4、DOU+投放ID获取方式\n 客户下单时可选择填写Dou+广告主ID或Dou+广告主抖音UID；\n*建议直接通过如下路径填写UID，UID填写后会自动带出Dou+广告主ID\n \n \n*四、常见问题\n*Q1、订单创建时选择“投放广告”后，增加的视频的广告投放审核通过后，我的视频100%就能在对应平台投放成功？\n当前达人视频在星图平台经过的巨量广告投放平台/巨量千川/巨量本地推平台/DOU+广告审核，为视频素材维度预审。审核通过后，即可省去广告计划投放环节的素材审核。因此前置审核结果仅供参考，最终审核结果以对应平台审核意见为准。\n*Q2、一条任务视频，最多可以推送到多少个巨量广告投放平台/巨量千川平台/DOU+账户中？\n创建订单时，单推送平台只支持输入一个账户ID。如需批量推送，可通过以下两种路径进行推送，单次推送最多可添加500个账户ID。\n*我的任务→任务详情\n*我的任务→任务详情→营销数据→投后数据报告\n*Q3、客户选择投巨量广告/千川/巨量本地推/DOU+被广审预审因资质缺失原因驳回时，客户应该怎么做？\n客户需将审核所需要的资质文件到下单时填写的advid平台账户下进行上传补充\n*Q4、挂了闭环购物车的视频如果想推送小店随心推是否支持预审？\n 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此文档为巨量星图平台功能指导，巨量星图平台以下简称平台

一、简介

平台打通与巨量广告平台（效果广告&品牌广告)、巨量千川平台（含小店随心推）、巨量本地推平台、DOU+投前预审，巨量广告（效果广告&品牌广告）平台、巨量千川平台（含小店随心推）、巨量本地推平台达人视频素材一键推送通路，节省更多时间，提升视频生产到广告投放的效率，满足平台客户尝试整合营销玩法需求。

二、星图达人视频推送路径

1、确认投放规则

您可提前获取投放至巨量广告平台、巨量千川平台、巨量本地推平台、DOU+的视频素材审核结果（仅供参考），以便提升过审率。同时，平台支持直接将视频推送到巨量广告平台、巨量千川平台、巨量本地推平台。因此，请确认以下信息：

启用「投放广告」后，达人上传的视频将经过巨量广告平台，巨量千川平台，巨量本地推平台、DOU+审核。多重审核有一定概率增加视频审核时长（注：如未勾选，将不会审核）；

请在确保任务基本信息中的「品牌/产品名称」，「所属行业」填写无误，「任务名称」需体现产品品牌；

补充投放信息中，需要填写广告账户ID，同时建议补充推广产品图片/链接，提高预审审核准确率；

视频内容中建议包含推广品牌名称；

视频实际用于巨量广告平台、巨量千川平台、巨量本地推平台、DOU+时，广告投放资质、整体创意需符合广告审核规范，相关资质可提前准备。

当前视频不符合广告投放要求，您可以选择暂不确认并请达人修改视频后重新提交，也可以放弃巨量广告平台、巨量千川平台、巨量本地推平台、DOU+的广告投放直接确认视频；

2、创建订单时，启用“投放广告”

支持客户在创建订单时，选择启用“投放广告”。启用后，达人制作的视频需要额外进行广告投放审核，审核通过后视频素材可选择推送至巨量广告平台（效果广告&品牌广告)、巨量千川平台（含小店随心推）或进行DOU+投放（最终审核结果以选择投放平台审核为准）。

注意事项：

若客户选择了启用“投放广告”后，需达人接单时同意授权，授权后任务可继续进行，建议和达人前置沟通，确认达人同意授权后再启用“投放广告”。

请确保任务基本信息中的「品牌/产品名称」「所属行业」填写无误，「任务名称」需体现产品品牌，如涉及落地页组件使用，在「落地页」中需明确体现推广产品品牌；

投放至巨量本地推平台

推送巨量广告平台补充投放信息中，除填写广告账户ID外，建议补充推广产品图片/链接，提高预审审核准确率；

3、选择投放平台

客户选择了启用“投放广告”后，支持单选或多选投放平台。勾选确认后，达人上传的视频将推送至对应审核流程，请根据实际投放诉求进行选择。如涉及限制投放行业，平台将在投放广告模块进行展示。

投放至巨量广告平台

投放效果广告（竞价广告）

投放品牌广告（内容服务/内容热推）

投放至巨量千川平台（含小店随心推）

投放DOU+

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4、视频广告审核

若选择同步巨量广告平台（效果广告&品牌广告）、巨量千川平台（含小店随心推）、巨量本地推平台、DOU+，则达人上传视频后，需经过内容审核、巨量广告审核（效果广告&品牌广告）、巨量千川广告审核、巨量本地推平台广告审核、DOU+广告审核，客户在任务详情页中查看审核状态。

1）内容审核通过，巨量广告审核（效果广告&品牌广告）/巨量千川（含小店随心推）/巨量本地推/DOU+审核中；

支持客户「确认发布」，同时视频将继续进行广告审核；

当客户「确认发布」后，若巨量广告/巨量千川（含小店随心推）/巨量本地推/DOU+广审审核通过则仍可推送，若审核未通过则无法推送，且不支持驳回视频修改，所以广告审核中时请谨慎选择「确认发布」

2) 内容审核通过，巨量广告审核（效果广告&品牌广告）/巨量千川（含小店随心推）/巨量本地推/DOU+审核未通过；

内容审核通过，巨量广告/巨量千川（含小店随心推）/巨量本地推/DOU+审核未通过时，客户可选择请达人修改视频后重新提交，也可以放弃未通过的广告审核直接确认视频，将视频发布到抖音中，不影响已通过的广告预审推送至对应广告平台

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注意事项：

投放平台	视频尺寸要求
巨量广告平台效果广告（竞价广告）	横版视频：宽高比16:9，视频码率≥516kbps，大小≤1000M，分辨率≥1280720；竖版视频：宽高比9:16，视频码率≥516kbps，大小≤500M，分辨率≥7201280；
巨量广告平台品牌广告（内容服务/内容热推）	时长≥9s，视频标题长度≤55个字符（每个汉字、英文、数字、标点、空格均算一个字符）；
巨量千川平台	横版视频：宽高比16:9，视频码率≥516kbps，大小≤1000M，1280720≤分辨率≤25601440，4s≤时长≤300s；竖版视频：宽高比9:16，视频码率≥516kbps，大小≤1000M，7201280≤分辨率≤1440 2560，4s≤时长≤300s；
巨量本地推	横版视频：宽高比16:9,视频码率≥516kbps,大小1000M,25601440≥分辨率≥1280720,300s≥时长≥4s 竖版视频：宽高比9:16,视频码率≥516kbps,大小1000M,14402560≥分辨率≥7201280,300s≥时长≥4s

5、将视频同步至更多巨量广告投放平台/巨量千川账号/巨量本地推平台

当视频发布成功后，客户可在以下入口，将勾选过同步至“巨量广告投放平台”“巨量千川”且通过对应广告审核的视频，推送至更多账号中；

路径1：我的任务→任务详情

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路径2：我的任务→任务详情→营销数据→投后数据报告

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注意：若下单勾选多个广告预审时，其中一个广告预审不通过，不影响已通过的广告预审推送至对应广告平台

三、各推送平台ID获取方式

1、巨量广告平台ID获取方式

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2、巨量千川广告账户ID获取方式

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3、巨量本地推广告主ID获取方式

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4、DOU+投放ID获取方式

客户下单时可选择填写Dou+广告主ID或Dou+广告主抖音UID；

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四、常见问题

Q1、订单创建时选择“投放广告”后，增加的视频的广告投放审核通过后，我的视频100%就能在对应平台投放成功？

当前达人视频在星图平台经过的巨量广告投放平台/巨量千川/巨量本地推平台/DOU+广告审核，为视频素材维度预审。审核通过后，即可省去广告计划投放环节的素材审核。因此前置审核结果仅供参考，最终审核结果以对应平台审核意见为准。

Q2、一条任务视频，最多可以推送到多少个巨量广告投放平台/巨量千川平台/DOU+账户中？

创建订单时，单推送平台只支持输入一个账户ID。如需批量推送，可通过以下两种路径进行推送，单次推送最多可添加500个账户ID。

我的任务→任务详情

我的任务→任务详情→营销数据→投后数据报告

Q3、客户选择投巨量广告/千川/巨量本地推/DOU+被广审预审因资质缺失原因驳回时，客户应该怎么做？

客户需将审核所需要的资质文件到下单时填写的advid平台账户下进行上传补充

Q4、挂了闭环购物车的视频如果想推送小店随心推是否支持预审？

如需投放小店随心推，请选择投放巨量千川平台进行广告预审

Q5、订单创建时未选择选择投放广告，后续是否还可以投放巨量广告？

若下单任务没有选择投放巨量广告，可与达人协商获取合作码，用于投放巨量广告

合作码为达人愿意与客户合作的凭证，达人若愿意参与素材投放合作，可以开启开关，提供合作码给客户，合作码平台暂不收取费用

客户会在广告平台针对合作视频发起授权邀请，达人在抖音APP完成授权操作即完成合作，合作视频将在抖音APP有更多曝光机会；若达人不想参与投放合作，可以在无授权的情况下，关闭开关，若达人担心合作码泄露，也可以更新合作码

达人开启路径：

①登录巨量星图后台→服务管理→抖音服务管理→已开启任务处开启开放广告合作能力按钮；

②登录抖音平台→我→设置→账号与安全→我的合作码中开启并查看合作码

广告合作码的授权期限：达人在操作授权合作码时页面会显示授权期限的选项，达人可选择7天、30天或自定义时间（1-60天），默认为7天，过期则自动取消授权关系，授权期限未到期时达人无法主动删除视频

Q6、巨量广告/千川/巨量本地推/DOU+各平台资质上传路径？

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","version":"2.0.0","content":"

此文档为巨量星图平台功能指导，巨量星图平台以下简称平台

一、简介

二、星图达人视频推送路径

1、确认投放规则

启用「投放广告」后，达人上传的视频将经过巨量广告平台，巨量千川平台，巨量本地推平台、DOU+审核。多重审核有一定概率增加视频审核时长（注：如未勾选，将不会审核）；

请在确保任务基本信息中的「品牌/产品名称」，「所属行业」填写无误，「任务名称」需体现产品品牌；

补充投放信息中，需要填写广告账户ID，同时建议补充推广产品图片/链接，提高预审审核准确率；

视频内容中建议包含推广品牌名称；

视频实际用于巨量广告平台、巨量千川平台、巨量本地推平台、DOU+时，广告投放资质、整体创意需符合广告审核规范，相关资质可提前准备。

当前视频不符合广告投放要求，您可以选择暂不确认并请达人修改视频后重新提交，也可以放弃巨量广告平台、巨量千川平台、巨量本地推平台、DOU+的广告投放直接确认视频；

2、创建订单时，启用“投放广告”

注意事项：

若客户选择了启用“投放广告”后，需达人接单时同意授权，授权后任务可继续进行，建议和达人前置沟通，确认达人同意授权后再启用“投放广告”。

请确保任务基本信息中的「品牌/产品名称」「所属行业」填写无误，「任务名称」需体现产品品牌，如涉及落地页组件使用，在「落地页」中需明确体现推广产品品牌；

投放至巨量本地推平台

推送巨量广告平台补充投放信息中，除填写广告账户ID外，建议补充推广产品图片/链接，提高预审审核准确率；

3、选择投放平台

投放至巨量广告平台

投放效果广告（竞价广告）

投放品牌广告（内容服务/内容热推）

投放至巨量千川平台（含小店随心推）

投放DOU+

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4、视频广告审核

1）内容审核通过，巨量广告审核（效果广告&品牌广告）/巨量千川（含小店随心推）/巨量本地推/DOU+审核中；

支持客户「确认发布」，同时视频将继续进行广告审核；

当客户「确认发布」后，若巨量广告/巨量千川（含小店随心推）/巨量本地推/DOU+广审审核通过则仍可推送，若审核未通过则无法推送，且不支持驳回视频修改，所以广告审核中时请谨慎选择「确认发布」

2) 内容审核通过，巨量广告审核（效果广告&品牌广告）/巨量千川（含小店随心推）/巨量本地推/DOU+审核未通过；

内容审核通过，巨量广告/巨量千川（含小店随心推）/巨量本地推/DOU+审核未通过时，客户可选择请达人修改视频后重新提交，也可以放弃未通过的广告审核直接确认视频，将视频发布到抖音中，不影响已通过的广告预审推送至对应广告平台

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注意事项：

投放平台	视频尺寸要求
巨量广告平台效果广告（竞价广告）	横版视频：宽高比16:9，视频码率≥516kbps，大小≤1000M，分辨率≥1280720；竖版视频：宽高比9:16，视频码率≥516kbps，大小≤500M，分辨率≥7201280；
巨量广告平台品牌广告（内容服务/内容热推）	时长≥9s，视频标题长度≤55个字符（每个汉字、英文、数字、标点、空格均算一个字符）；
巨量千川平台	横版视频：宽高比16:9，视频码率≥516kbps，大小≤1000M，1280720≤分辨率≤25601440，4s≤时长≤300s；竖版视频：宽高比9:16，视频码率≥516kbps，大小≤1000M，7201280≤分辨率≤1440 2560，4s≤时长≤300s；
巨量本地推	横版视频：宽高比16:9,视频码率≥516kbps,大小1000M,25601440≥分辨率≥1280720,300s≥时长≥4s 竖版视频：宽高比9:16,视频码率≥516kbps,大小1000M,14402560≥分辨率≥7201280,300s≥时长≥4s

5、将视频同步至更多巨量广告投放平台/巨量千川账号/巨量本地推平台

当视频发布成功后，客户可在以下入口，将勾选过同步至“巨量广告投放平台”“巨量千川”且通过对应广告审核的视频，推送至更多账号中；

路径1：我的任务→任务详情

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路径2：我的任务→任务详情→营销数据→投后数据报告

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注意：若下单勾选多个广告预审时，其中一个广告预审不通过，不影响已通过的广告预审推送至对应广告平台

三、各推送平台ID获取方式

1、巨量广告平台ID获取方式

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2、巨量千川广告账户ID获取方式

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3、巨量本地推广告主ID获取方式

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4、DOU+投放ID获取方式

客户下单时可选择填写Dou+广告主ID或Dou+广告主抖音UID；

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四、常见问题

Q1、订单创建时选择“投放广告”后，增加的视频的广告投放审核通过后，我的视频100%就能在对应平台投放成功？

Q2、一条任务视频，最多可以推送到多少个巨量广告投放平台/巨量千川平台/DOU+账户中？

创建订单时，单推送平台只支持输入一个账户ID。如需批量推送，可通过以下两种路径进行推送，单次推送最多可添加500个账户ID。

我的任务→任务详情

我的任务→任务详情→营销数据→投后数据报告

Q3、客户选择投巨量广告/千川/巨量本地推/DOU+被广审预审因资质缺失原因驳回时，客户应该怎么做？

客户需将审核所需要的资质文件到下单时填写的advid平台账户下进行上传补充

Q4、挂了闭环购物车的视频如果想推送小店随心推是否支持预审？

如需投放小店随心推，请选择投放巨量千川平台进行广告预审

Q5、订单创建时未选择选择投放广告，后续是否还可以投放巨量广告？

若下单任务没有选择投放巨量广告，可与达人协商获取合作码，用于投放巨量广告

合作码为达人愿意与客户合作的凭证，达人若愿意参与素材投放合作，可以开启开关，提供合作码给客户，合作码平台暂不收取费用

客户会在广告平台针对合作视频发起授权邀请，达人在抖音APP完成授权操作即完成合作，合作视频将在抖音APP有更多曝光机会；若达人不想参与投放合作，可以在无授权的情况下，关闭开关，若达人担心合作码泄露，也可以更新合作码

达人开启路径：

①登录巨量星图后台→服务管理→抖音服务管理→已开启任务处开启开放广告合作能力按钮；

②登录抖音平台→我→设置→账号与安全→我的合作码中开启并查看合作码

广告合作码的授权期限：达人在操作授权合作码时页面会显示授权期限的选项，达人可选择7天、30天或自定义时间（1-60天），默认为7天，过期则自动取消授权关系，授权期限未到期时达人无法主动删除视频

Q6、巨量广告/千川/巨量本地推/DOU+各平台资质上传路径？

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\n","xr11zqf9khaghe5hvd9gml2jeus2hp6n5u5xc1c41c6tyk5hvdi7p13dc70pnyppsh6rcw":"*巨量千川平台\n","xr186wpii3wcwzt47fr27rycvv98gslgwcexc1t6pq2ba8p436lmujvmzysa3bem6fowwl":"*巨量千川：登录巨量千川后台，点击右上角头像位置→资质认证→投放资质中上传审核所需的资质证明\n","xr145q69a1d7s9gvyrg5y141g38i5jqpo9jxc1rnn5su4rag2ze42zgmm9955trbkj2h8t":"*示例图\n","xr16owfvg67q9fojutz88zvok7urdh3pobkxc1c41c6tyk5hvdi7p13dc70pnyppsh6rcw":"*投放平台\n","xr1vcikpvw9l8guq53uggz14qfaojw5rji8xc1c41c6tyk5hvdi7p13dc70pnyppsh6rcw":"*巨量广告平台品牌广告（内容服务/内容热推）\n","xr186wpii3wcwzt47fr27rycvv98gslgwcexc1rnn5su4rag2ze42zgmm9955trbkj2h8t":" \n","xr1k59mlzh9j2c3km85gw3lahuhz25agmr0xc1t6pq2ba8p436lmujvmzysa3bem6fowwl":"*DOU+：进入抖音APP移动端(暂不支持PC端)→点击我→右上角创作者服务中心→上热门→账号信息→补充资质去升级→补充完成后重新进入账号信息→投放资质\n","xr16mh5y7rv88ha77etl42vjvbfgyhhub57xc1fkdk6wfca4ctrpw4vpd9u1fndaqked1c":"*注意：选择启用广告按钮后，各广告投放平台支持可添加的常规组件不同，请根据实际需求选择；\n*巨量广告：支持添加所有常规组件；\n*巨量本地推：仅支持添加门店、团购组件;\n*DOU：除精选联盟购物车组件外，支持添加所有常规组件；\n*添加精选联盟购物车的视频，不支持投放dou+，如需投放小店随心推，请选择投放巨量千川平台进行广告预审\n*巨量千川（含随心推）：所有星图视频均支持一键授权及预审后推至巨量千川投放广告！新增以下投放模式：\n*支持非挂车星图视频进行千川广告预审+ 一键授权推送至巨量千川投放（企业蓝V+达人素材模式） \n*支持视频先发布，N天后挂车推送巨量千川投放，兼顾视频原生流量与广告素材价值 \n* \n*原视频模式：即达人原生，广告投放在达人原视频上；原素材模式：客户蓝V+达人素材重新发布，广告投放在蓝V上（绑定商品卡，或直播引流）；\n*详情可见：巨量星图视频投放巨量千川指导手册（对客）\n","xr121oejy2y8ds9f22qdwjad8jbrcok92gmxc1q775dlpet83bkpwye3rh5ni4v3bnq0y4":"*【补充投放信息】展示样式\n","xr16owfvg67q9fojutz88zvok7urdh3pobkxc1twouz3i8q3nlgbu2v3epvwaipliuolss":"*视频尺寸要求\n","xr1zh4hg2uk3vvwuw8tehc7zvslph5r2e35xc1twouz3i8q3nlgbu2v3epvwaipliuolss":"*横版视频：宽高比16:9，视频码率≥516kbps，大小≤1000M，分辨率≥1280*720；\n*竖版视频：宽高比9:16，视频码率≥516kbps，大小≤500M，分辨率≥720*1280；\n","0":"此文档为巨量星图平台功能指导，巨量星图平台以下简称平台\n \n*更新时间：2024.5.11\n*更新内容：新增二、3千川投放规则\n*更新时间：2024.5.11\n*更新内容：新增二、1确认投放规则\n*更新时间：2024.1.24\n*更新内容：新增视频支持推送巨量本地推平台\n*一、简介\n平台打通与巨量广告平台（效果广告&品牌广告)、巨量千川平台（含小店随心推）、巨量本地推平台、DOU+投前预审，巨量广告（效果广告&品牌广告）平台、巨量千川平台（含小店随心推）、巨量本地推平台达人视频素材一键推送通路，节省更多时间，提升视频生产到广告投放的效率，满足平台客户尝试整合营销玩法需求。\n*二、星图达人视频推送路径\n*1、确认投放规则\n*您可提前获取投放至巨量广告平台、巨量千川平台、巨量本地推平台、DOU+的视频素材审核结果（仅供参考），以便提升过审率。同时，平台支持直接将视频推送到巨量广告平台、巨量千川平台、巨量本地推平台。因此，请确认以下信息：\n* 启用「投放广告」后，达人上传的视频将经过巨量广告平台，巨量千川平台，巨量本地推平台、DOU+审核。多重审核有一定概率增加视频审核时长（注：如未勾选，将不会审核）；\n*请在确保任务基本信息中的「品牌/产品名称」，「所属行业」填写无误，「任务名称」需体现产品品牌；\n*补充投放信息中，需要填写广告账户ID，同时建议补充推广产品图片/链接，提高预审审核准确率；\n*视频内容中建议包含推广品牌名称；\n*视频实际用于巨量广告平台、巨量千川平台、巨量本地推平台、DOU+时，广告投放资质、整体创意需符合广告审核规范，相关资质可提前准备。\n* 当前视频不符合广告投放要求，您可以选择暂不确认并请达人修改视频后重新提交，也可以放弃巨量广告平台、巨量千川平台、巨量本地推平台、DOU+的广告投放直接确认视频；\n*2、创建订单时，启用“投放广告”\n支持客户在创建订单时，选择启用“投放广告”。启用后，达人制作的视频需要额外进行广告投放审核，审核通过后视频素材可选择推送至巨量广告平台（效果广告&品牌广告)、巨量千川平台（含小店随心推）或进行DOU+投放（最终审核结果以选择投放平台审核为准）。\n注意事项：\n*若客户选择了启用“投放广告”后，需达人接单时同意授权，授权后任务可继续进行，建议和达人前置沟通，确认达人同意授权后再启用“投放广告”。\n*请确保任务基本信息中的「品牌/产品名称」「所属行业」填写无误，「任务名称」需体现产品品牌，如涉及落地页组件使用，在「落地页」中需明确体现推广产品品牌；\n*投放至巨量本地推平台\n*推送巨量广告平台补充投放信息中，除填写广告账户ID外，建议补充推广产品图片/链接，提高预审审核准确率；\n*3、选择投放平台\n客户选择了启用“投放广告”后，支持单选或多选投放平台。勾选确认后，达人上传的视频将推送至对应审核流程，请根据实际投放诉求进行选择。如涉及限制投放行业，平台将在投放广告模块进行展示。\n*投放至巨量广告平台\n*投放效果广告（竞价广告）\n*投放品牌广告（内容服务/内容热推）\n*投放至巨量千川平台（含小店随心推）\n*投放DOU+\n*\n*4、视频广告审核\n若选择同步巨量广告平台（效果广告&品牌广告）、巨量千川平台（含小店随心推）、巨量本地推平台、DOU+，则达人上传视频后，需经过内容审核、巨量广告审核（效果广告&品牌广告）、巨量千川广告审核、巨量本地推平台广告审核、DOU+广告审核，客户在任务详情页中查看审核状态。\n1）内容审核通过，巨量广告审核（效果广告&品牌广告）/巨量千川（含小店随心推）/巨量本地推/DOU+审核中；\n*支持客户「确认发布」，同时视频将继续进行广告审核；\n*当客户「确认发布」后，若巨量广告/巨量千川（含小店随心推）/巨量本地推/DOU+广审审核通过则仍可推送，若审核未通过则无法推送，且不支持驳回视频修改，所以广告审核中时请谨慎选择「确认发布」\n2) 内容审核通过，巨量广告审核（效果广告&品牌广告）/巨量千川（含小店随心推）/巨量本地推/DOU+审核未通过；\n*内容审核通过，巨量广告/巨量千川（含小店随心推）/巨量本地推/DOU+审核未通过时，客户可选择请达人修改视频后重新提交，也可以放弃未通过的广告审核直接确认视频，将视频发布到抖音中，不影响已通过的广告预审推送至对应广告平台\n \n注意事项：\n*\n*5、将视频同步至更多巨量广告投放平台/巨量千川账号/巨量本地推平台\n当视频发布成功后，客户可在以下入口，将勾选过同步至“巨量广告投放平台”“巨量千川”且通过对应广告审核的视频，推送至更多账号中；\n* 路径1：我的任务→任务详情\n \n* 路径2：我的任务→任务详情→营销数据→投后数据报告\n \n*注意：若下单勾选多个广告预审时，其中一个广告预审不通过，不影响已通过的广告预审推送至对应广告平台\n*三、各推送平台ID获取方式\n*1、巨量广告平台ID获取方式\n \n \n*2、巨量千川广告账户ID获取方式\n \n \n*3、巨量本地推广告主ID获取方式\n* \n*4、DOU+投放ID获取方式\n 客户下单时可选择填写Dou+广告主ID或Dou+广告主抖音UID；\n*建议直接通过如下路径填写UID，UID填写后会自动带出Dou+广告主ID\n \n \n*四、常见问题\n*Q1、订单创建时选择“投放广告”后，增加的视频的广告投放审核通过后，我的视频100%就能在对应平台投放成功？\n当前达人视频在星图平台经过的巨量广告投放平台/巨量千川/巨量本地推平台/DOU+广告审核，为视频素材维度预审。审核通过后，即可省去广告计划投放环节的素材审核。因此前置审核结果仅供参考，最终审核结果以对应平台审核意见为准。\n*Q2、一条任务视频，最多可以推送到多少个巨量广告投放平台/巨量千川平台/DOU+账户中？\n创建订单时，单推送平台只支持输入一个账户ID。如需批量推送，可通过以下两种路径进行推送，单次推送最多可添加500个账户ID。\n*我的任务→任务详情\n*我的任务→任务详情→营销数据→投后数据报告\n*Q3、客户选择投巨量广告/千川/巨量本地推/DOU+被广审预审因资质缺失原因驳回时，客户应该怎么做？\n客户需将审核所需要的资质文件到下单时填写的advid平台账户下进行上传补充\n*Q4、挂了闭环购物车的视频如果想推送小店随心推是否支持预审？\n 如需投放小店随心推，请选择投放巨量千川平台进行广告预审\n*Q5、订单创建时未选择选择投放广告，后续是否还可以投放巨量广告？\n若下单任务没有选择投放巨量广告，可与达人协商获取合作码，用于投放巨量广告\n*合作码为达人愿意与客户合作的凭证，达人若愿意参与素材投放合作，可以开启开关，提供合作码给客户，合作码平台暂不收取费用\n*客户会在广告平台针对合作视频发起授权邀请，达人在抖音APP完成授权操作即完成合作，合作视频将在抖音APP有更多曝光机会；若达人不想参与投放合作，可以在无授权的情况下，关闭开关，若达人担心合作码泄露，也可以更新合作码\n*达人开启路径：\n*①登录巨量星图后台→服务管理→抖音服务管理→已开启任务处开启开放广告合作能力按钮；\n*②登录抖音平台→我→设置→账号与安全→我的合作码中开启并查看合作码\n*广告合作码的授权期限：达人在操作授权合作码时页面会显示授权期限的选项，达人可选择7天、30天或自定义时间（1-60天），默认为7天，过期则自动取消授权关系，授权期限未到期时达人无法主动删除视频\n*Q6、巨量广告/千川/巨量本地推/DOU+各平台资质上传路径？\n*\n\n\n","xr1d2sd9ogly6n8ketm5esvf45iau2m4tnixc1c41c6tyk5hvdi7p13dc70pnyppsh6rcw":"*巨量本地推\n","xr1qfjg5hemjrzfqjtj2dl7ppjycl66kcklxc1rnn5su4rag2ze42zgmm9955trbkj2h8t":" 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